About the Role
Sophie Hughes Inc. is hiring a full-time Brand Manager to report to our Creative Director. We are seeking a candidate who is energized by finding innovative ways to get our brand seen and loved, while staying true to our core. The role requires an engaging storyteller to whom it’s second nature to champion the brand at every opportunity. Excellent verbal and written communication skills (long and short form), a creative approach, insightfulness and a sharp eye are musts.
Our brand management role encompasses aspects of marketing, communications, collaborations, and clienteling. The Brand Manager will develop and implement a multi-faceted marketing strategy designed to scale the brand. The ability to move between strategic planning and tactile action - dreaming it and getting it done - is required for impactful execution.
With a solid understanding of our brand, our competitive landscape, and consumers you will define, express, and elevate our brand essence in a genuine and compelling way. Ultimately we strive to create authentic, vibrant connections with both current and potential clients to generate excitement, drive growth and retain our base.
Expand brand visibility and awareness
Excite, inspire, and engage
Generate demand and drive growth
Analyze and assess competitive positioning/products/brand
Define and convey a singular, clear brand message
Create and implement a strategic marketing plan across all consumer touch points (email campaigns, social media, online advertising, web content, SEO, blog, etc.)
Identify the most impactful area to focus effort
Create partnerships and collaborations
Pop-ups, trunk shows, & events
Nurture relationships with press, stylists, and influencers
Copywriting, ensuring consistency and relevance across platforms
Strategic planning around product launches
The ideal candidate:
Solid understanding of brand building
Passionate about independent designers, style, and jewelry
Can-do, positive and flexible attitude
Strong interpersonal and collaborative skills
Strong understanding of consumers and what makes them tick
Strong copywriting and editing skills to communicate clearly and concisely
Has established relationships with media professionals and influencers
Exceptional analytical, organizational and project management skills
Finger on the pulse of the branding/marketing/communications realm, a knowledge of what works, and a firm grasp on what healthy metrics should look like
Self-directed and self-motivated
Results-driven to meet sales goals
Has experience in an emerging company
Bachelor’s degree required
5+ years of relevant experience in brand building and communications
Compensation commensurate with experience. Please email resume and cover letter to firstname.lastname@example.org.